While LLMs, semantic SEO, and vector embeddings are changing how we approach SEO, n-gram analysis remains a quick and great-to-have tool. Here’s why:
- Lexical Cues are Still Important for Search Engines: While LLMs focus on context and semantics, n-grams give you granular insights into exact word usage and frequency, adding another layer to your content
- Identify Keyword Patterns & Enhance On-Page SEO: N-grams highlight recurring phrases and terms across your site or competitors’, revealing gaps and opportunities.
- Quick Competitor Insights: Analyze content themes and keyword density without the heavy computing resources or signing up for expensive tools
How to Use It
- Make a copy of this worksheet
- Enter your site's URL in cell C4 (config worksheet)
- Enter all your competitors' URLs in cells B8 and beyond (we recommend your SERP competition)
- Click "N-gram Tools" > "Analyze N-grams" in the menu bar
- Wait a couple of seconds and voilà! You will get a pop-up when it's done
- Find common N-grams across your competition and find potential keywords and topics you are not covering
Written by Chris Sisco
Chris has over 15 years of experience in digital marketing, working with both small local businesses and Fortune 100 companies. He has won numerous awards and mentored some of today's leading industry experts. When not immersed in digital marketing, Chris enjoys playing board games, hockey, and writing poetry.
